Abstract: A watch and win or read and win system in which the user receives information about a subject being advertised, watches or reads it, and then answers questions. If the questions are answered properly, then the user gets a virtual item that can be used in the virtual world. In one embodiment, the virtual item is related to the item being viewed. This can be used to create a more effective form of advertising.

Abstract: Rewards, which can be virtual currency which can include items, on one website are transferred to be used on another website. The one website on which the rewards are earned has reciprocity with other websites, and can send those rewards to another website, either associated with the user's own account, or with someone else's account. In one embodiment, the rewards can be transferred even if the user who earns those rewards does not participate in the website that is receiving the transfer.

Abstract: A social networking activity which provides charitable donations to a desired area/location. A computer server provides outputs from the social networking site that allows users to play a game on the social networking site. The game is such that the social networking site receives revenue on the social networking site as a result of a user playing the game. The user can select at least one charitable cause from among a plurality of selections of charitable causes, or at least one geographic location to receive at least some of that revenue.

Abstract: The subject application describes an activity performed with or without a website, such as a game. The game can be played either when in contact with the website or when disconnected from the website. The game playing can be carried out for example on a mobile device. The game can be used to earn virtual cash on the website, when playing from the mobile device. The game can also be played when the mobile device is not attached to the website, in which case the points that are received are saved along with an encryption to avoid a user's improper increasing of the points.

Abstract: An Entertainment System including a website, in combination with a commercially purchased product, wherein the system allows a product user to register a primary product online using a registration code, allowing the user access to various activities and scenarios in a “virtual world” including a virtual representation of the product, via a computer connected to the Internet. Additional ancillary products are also provided that may be related to the primary product or the virtual world, with these ancillary products also being provided with one or more codes to provide additional content, bonus items, and/or bonus access in the virtual world.

Abstract: A unique code is used to register a virtual pet or other item using a code that is associated with the pet, and which, when entered, allows viewing and interacting with a virtual representation of the actual item on the website. If the code is entered during a specific time period, it allows obtaining at least one additional item, for example an exclusive item that cannot be obtained in any other way. The specific time period can be extended, e.g., using supplemental codes. The codes may specify fixed or variable time periods, and may be generic extension codes and extend other things other than this period.

Abstract: A unique code is used to register a virtual pet or other item using a code that is associated with the pet, and which, when entered, allows viewing and interacting with a virtual representation of the actual item on the website. If the code is entered during a specific time period, it allows obtaining at least one additional item, for example an exclusive item that cannot be obtained in any other way. The specific time period can be extended, e.g., using supplemental codes. The codes may specify fixed or variable time periods, and may be generic extension codes and extend other things other than this period.

Abstract: A first website earns rewards, e.g. points and items, for carrying out activities. Those rewards can be transferred to a second website. For example, a parent's website allows the parent to carry more adult tasks and also earn points. The points can be transferred to the child's website. A center of the universe website allows obtaining rewards for any of these websites. A social networking component operates across multiple websites.

Abstract: Provided are a method and computer system that provide a virtual world. A server of the computer system includes a storage subsystem that stores two or more items of different personalized information about multiple different users, including different user identifications and passwords associated with the user identifications respectively representing the users. The server computer system is programmed to accept login credentials including a user identification and password and validate the login credentials. The server computer system is also programmed to control formation of a first user account and storage of the first user identification and first password. The storage subsystem stores information about registration codes that have not yet been entered.

Abstract: A computer system and method are provided that facilitate permitting temporary access to a website or other computer application in which temporary access is given to a generic virtual character and its corresponding user. Temporary access is made available through a temporary user account that is set up by the user. The temporary user account is active for a limited time and allows the user to learn about the website, for instance, via the generic virtual character. The generic virtual character has limited access to the website and in particular to various activities or areas on the website. Unlike temporary user account holders, users who have purchased a real world item and have created premium user accounts have full access to the website via their corresponding premium virtual characters. In addition, the system and method prevent at least some interaction between the generic virtual characters and the premium virtual characters.

Abstract: There is provided a character training and development system for a virtual environment and related method. A character can be purchased by a user and then registered on a communication network via a unique code. Once registered, a set of attributes can be assigned to the character based on the type and class of the character. Attribute values can be assigned to the attributes by default or by user preferences. The characters can be manipulated within the virtual environment. In particular, the characters can be trained in order to improve their skills, to add new skills, and to increase their overall value and worth in the virtual environment. In addition, the characters can be traded among users for a price based on their skills. Fees can be charged for each trade. Traded characters are given a new code to transfer all control of the character to the new owner.

Abstract: A method, system and toy that provides a product that is represented on a website via a virtual replica of the product. The product has a registration code associated with it. Data associated with the product is electronically stored in the product using an electronic storage medium. A user is registered on the website by associating the user with a user ID. The user ID is associated with the virtual replica of the product by utilizing the registration code. Access is granted to one or more features on the website in connection with the virtual replica of the product subsequent to input and validation of the registration code via the user ID without requiring additional entry of the registration code.

Abstract: A computer system provides a virtual world. The computer system includes a server subsystem serving virtual world data, via a communication network, and receives data and/or commands. A registration subsystem, coupled to the server subsystem, verifies information from a toy, registers the toy, and determines a quantity of toys registered by a user who is registering the toy. The verifying includes determining the validity of the information. A virtual world providing subsystem, coupled to the server subsystem, provides the virtual world data, which produces data that presents the virtual world. The virtual world data includes a virtual toy representing the toy and a reward provided to the user for registering the toy. The reward is based on the quantity of toys previously registered by the user, such that the reward received for registering the toy is different than another reward previously received by the user for registering another toy.

Abstract: A computer system provides a virtual world. The computer system includes a server subsystem serving virtual world data, via a communication network, and receives data and/or commands. A registration subsystem, coupled to the server subsystem, verifies information from a toy, registers the toy, and determines a quantity of toys registered by a user who is registering the toy. The verifying includes determining the validity of the information. A virtual world providing subsystem, coupled to the server subsystem, provides the virtual world data, which produces data that presents the virtual world. The virtual world data includes a virtual toy representing the toy and a reward provided to the user for registering the toy. The reward is based on the quantity of toys previously registered by the user, such that the reward received for registering the toy is different than another reward previously received by the user for registering another toy.

Abstract: A method of selling products and/or services using an interactive entertainment system. The method includes steps of: providing access to interactive content to a user at a first level of access over a computer network; selling a product and/or service to the user; responsive to the selling, providing access to the content at a second level of access over the network; receiving consent from the user to display advertisements along with the content; and responsive to the selling and the receiving, providing access to the content at a third level of access over the network. The first level of access provides first access privileges, the second level of access provides second access privileges that are excluded from the first level of access, and the third level of access provides the second access privileges and third access privileges that are excluded from the second level of access.

Abstract: Provided are a method and computer system that provide a virtual world. A server of the computer system includes a storage subsystem that stores two or more items of different personalized information about multiple different users, including different user identifications and passwords associated with the user identifications respectively representing the users. The server computer system is programmed to accept login credentials including a user identification and password and validate the login credentials. The server computer system is also programmed to control formation of a first user account and storage of the first user identification and first password. The storage subsystem stores information about registration codes that have not yet been entered.

Abstract: A method and computer system for providing a virtual world are disclosed. First and second registration codes, which are different and are obtained from purchasing items are used to access different portions of a website. Subsequent to accessing the portions of the website using the registration codes, a first image and a second image are accessed to be viewed, each by using a user identification name and a password without reentering the first and second registration codes. A name is to be selected for each of the images after using the registration codes. After entering the user identification name, the first and second images are to be interacted with to bring about changes to the first and second images, and the changes are based on the interacting. An invitation is to be extended to at least one friend on the website, the at least one friend to view at least one of the first and second images in a virtual room owned by and customizable by the user.

Abstract: Provided are a method and computer system for providing a virtual world. The computer system includes a virtual product interface system, which includes a server system with an encrypted part, a non-encrypted part, and a computer-readable memory for storing an encryption key. The server system includes a network connection and sends the encryption key over the network connection addressed to a client via a secured protocol. The non-encrypted part of the server system sends multimedia information addressed to the client over the network via a non-secure protocol. The encrypted part controls adopting a virtual product by receiving a code that is indicative of a virtual product to be virtually adopted by a user and confirming the code. A communication indicative of a specific product that has been registered is carried out using the encryption key, and communication indicative of the multimedia information is carried out unencrypted, without using the encryption key.

Abstract: A computer system provides a virtual world. The computer system includes a server subsystem serving virtual world data, via a communication network, and receives data and/or commands. A registration subsystem, coupled to the server subsystem, verifies information from a toy, and registers the toy. The verifying includes determining the validity of the information. A virtual world providing subsystem, coupled to the server subsystem, provides the virtual world data, which produces data that presents the virtual world. The virtual world data includes a virtual toy representing the toy and a reward provided to the user for registering the toy.

Abstract: There is provided a character training and development system for a virtual environment and related method. A character can be purchased by a user and then registered on a communication network via a unique code. Once registered, a set of attributes can be assigned to the character based on the type and class of the character. Attribute values can be assigned to the attributes by default or by user preferences. The characters can be manipulated within the virtual environment. In particular, the characters can be trained in order to improve their skills, to add new skills, and to increase their overall value and worth in the virtual environment. In addition, the characters can be traded among users for a price based on their skills. Fees can be charged for each trade. Traded characters are given a new code to transfer all control of the character to the new owner.