Abstract: A ski measuring apparatus for measuring the resistance of a ski to flexing in order to determine the suitability of the ski to a particular user or condition. The apparatus comprises a fixture for supporting a ski in its natural, unloaded condition in such manner that an end portion of the ski projects from a securing device. A force-exerting unit, such as a fluid motor, is activated between the fixture and the cantilevered end of the ski to deflect that end to a predetermined degree, and this degree or a function thereof is measured in order to ascertain the resistance of the ski to such deflection. In a preferred form, the invention provides for the flexing of the ski in bending and also in torsion, in both instances the resistances being measured. These measurements may be taken in any manner or by any form of instrumentation.