Abstract: A guest screening device is provided that is operative to display an advertising message. The guest screening device may include a portal formed to allow a user to pass therethrough, a scanner, a sensor mounted proximate the portal, a controller, and at least one display device mounted proximate the portal. The controller may include an advertising database, a site-specific database, a security database, and may further access internet resources. In response to signals transmitted by the scanner or the sensor, the controller may generate specifically tailored advertising messages, user-messages, security messages and/or site-specific messages to optimize the value of advertising in a screening environment.