Abstract: A rack assembly which is collapsible for storage and transportation but may be assembled to support and display products such as bread and other bakery goods. Preferably, the rack includes spaced lateral supports hinged to a back support, a plurality of vertically spaced, removable shelves, and wheels allowing the rack to be tilted rearwardly and moved about on a support surface or floor after assembly. Fastening means are included for removably securing the shelves to engaging means on the lateral and back supports. A pivotable header support on the upper rear of the rack supports an advertising display above the shelves.