Abstract: An apparatus is disclosed for loading items, such as fruit, into a container such as a fruit bin with an open top face. The bin is transported on rollers to a tiltable cradle that grasps the cradle and tilts it to a loading orientation in which the bin face opens sideways. A wide endless belt conveyor positioned adjacent the cradle has a leading edge of the belt that shifts from a retracted position outside the container to an extended position projecting through the open face into the bin. The leading edge of the conveyor is retracted from the bin as the conveyor belt is running to deliver a horizontal layer of fruit from the conveyor surface into the bin. A height adjuster moves the cradle down (in the loading orientation) after the layer of items is delivered into the container, to provide clearance for delivering a subsequent layer of items from the conveyor.