Abstract: A sighting device (20) and method of sighting for a bow (22) or shooting instrument are disclosed. A photo optic cable (15) or other light transmitting flexible tubular member has a first end (19) which receives light from a light emitting diode (LED) (3) or other initiator of light and a second end (30) at which the light is emitted. The initiator is responsive to an indication of an electronic level (5) or other indicator of orientation that the bow (22) is within a predetermined angle (31), of side-wise tilt. The second end (30) of the tubular member is positioned to provide a sight point (30) for the bow (22). Alternatively, the LED is spaced from a fluorescent member (530) providing the sight point at one end thereof, and light from the LED is emitted onto the fluorescent member (530) to provide increased brightness to the sight point end thereof.