Abstract: Embodiments of a seat strap configured to secure objects disposed on a seat of a vehicle are provided. The seat strap may be an integral part of the vehicle seat, or an accessory. In one embodiment, a vehicle seat is provided that includes an object restraining seat strap. The vehicle seat has a substantially vertical section and a substantially horizontal section meeting at an interface. The seat strap has an elastic elongated body passing through the interface and over a front face of the vehicle seat. The body has a first end and a second end, wherein the first and second ends comprise mating portions of a retaining feature.