Abstract: A merchandising and display device includes a portable cabinet that has an inner compartment open at one end for slideably receiving a plurality of trays that are retained therein by a removable cover and a conversion kit attached to the cabinet and having a display surface divided into a plurality of individual segments each having individual identifying indicia corresponding with indicia attached to the exposed ends of the trays. A transparent cover extends across the display surface and is releasably secured to connecting means forming part of the kit so that the displayed articles may be kept under lock and key while a supply of each article is maintained in the trays.