Abstract: Magnetic cards are formed by plural, coadjoining, generally planar, parallel layers. Outermost layers form outer sides of each card. At least a first visible image is provided on a first of the outer sides. The card includes a generally planar, permanently magnetized layer formed by one or more permanently magnetizable planar components that are fixedly positioned preferably within a frame between the opaque outer sides or a magnetizable material layer only -part of which has been selectively permanently magnetized. The permanently magnetized layer or permanently magnetized portion of a larger, magnetizable layer has a predetermined configuration which is related at least in informational content to the first visible image. A silhouette of the predetermined configuration can be magnetically reproduced by placing a card on a magnetically actuated fluid display panel.