Abstract: A 3D modeling system is configured to generate a 3D model from a plurality of architectural, engineering and construction information related to a physical asset being model. The 3D model is based on component models that are associated with specific geometry, geo-positioning, lighting, acoustics, and other real world features or characteristics. The 3D model can also be turned into a digital asset by associating it with critical information related to the physical asset and storing the 3D model and the associations in a database for retrieval and management of the digital asset.