Patents by Inventor Hsinhong (Simon) Yeh

Hsinhong (Simon) Yeh has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Multi-dimensional method for optimized delivery of targeted on-line brand advertisements
    Patent number: 8620748
    Abstract: A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.
    Type: Grant
    Filed: November 23, 2009
    Date of Patent: December 31, 2013
    Assignee: GLAM.Media, Inc.
    Inventors: Fernando Ruarte, Raj Narayan, Ryan Roslansky, Kiumarse Zamanian, Adam Souzis, Emmanuel Job, Bryan Beresford, Hsinhong (Simon) Yeh, Anne Farmer, Bao-Long Nguyen-Trong, Wendy Mazzoni, Dianna Gewing-Mullins, Jamie A. Maddaloni, Michael Tancinco, Rosanna Mairena, Samir Arora
  • MULTI-DIMENSIONAL METHOD FOR OPTIMIZED DELIVERY OF TARGETED ON-LINE BRAND ADVERTISEMENTS
    Publication number: 20130282483
    Abstract: A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.
    Type: Application
    Filed: June 20, 2013
    Publication date: October 24, 2013
    Inventors: Fernando Ruarte, Raj Narayan, Ryan Roslansky, Klumarse Zamanian, Adam Souzis, Emmanuel Job, Bryan Beresford, Hsinhong (Simon) Yeh, Anne Farmer, Bao-Long Nguyen-Trong, Wendy Mazzoni, Dianna Gewing-Mullins, Jaime A. Maddaloni, Michael Tancinco, Rosanna Mairena, Samir Arora