Patents by Inventor Hsiu-Kheurn Tang

Hsiu-Kheurn Tang has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Predicting number of selections of advertisement using hierarchical Bayesian model
    Publication number: 20110270671
    Abstract: A predetermined distribution type of a number of selections of an advertisement within a predetermined time period for a predetermined phrase and having a predetermined advertisement location is specified. A parameterization of a mean of the predetermined distribution type is also specified. The mean is determined using a hierarchical Bayesian model, based on the predetermined distribution type, the parameterization, and historical data regarding a number of actual selections of the advertisement for each of a number of phrases similar to the predetermined phrase. The mean corresponds to an average number of selections of the advertisement within the predetermined time period for the predetermined phrase and having the predetermined advertisement location, as predicted by the model.
    Type: Application
    Filed: May 3, 2010
    Publication date: November 3, 2011
    Inventors: Hsiu-Kheurn Tang, Krishna Venkatraman, Lyle H. Ramshaw