Abstract: A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.

Abstract: A visual technique for tracking user's webpage browsing behavior is provided. In one aspect, a method includes: gathering data related to the user's mouse clicks; determining a respective number of times the user accessed each section of a plurality of sections of a webpage based on the gathered data; matching each section of the webpage with the respective number of times to establish correlations; and displaying the correlations. A visual mechanism and system for monitoring how users browse the webpage are also described. The disclosed technique will help determine the amount of time and attention a user spends on a particular webpage, and how these correspond to the content of the site. As a result, the user's level of attention to the webpage can be clearly displayed.

Abstract: A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.