Abstract: A method for displaying an advertisement picture includes obtaining, by a terminal, location information of a first key information area in a first advertisement picture from an advertisement server, obtaining, by the terminal, the first advertisement picture, cropping, by the terminal, the first advertisement picture based on the location information, and displaying, by the terminal, a second advertisement picture in an advertisement display area of a display, where the second advertisement picture includes a second key information area, and the second advertisement picture is obtained after the first advertisement picture is cropped, or the second advertisement picture is a picture obtained by scaling the cropped first advertisement picture.

Abstract: A method for displaying an advertisement picture includes obtaining, by a terminal, location information of a first key information area in a first advertisement picture from an advertisement server, obtaining, by the terminal, the first advertisement picture, cropping, by the terminal, the first advertisement picture based on the location information, and displaying, by the terminal, a second advertisement picture in an advertisement display area of a display, where the second advertisement picture includes a second key information area, and the second advertisement picture is obtained after the first advertisement picture is cropped, or the second advertisement picture is a picture obtained by scaling the cropped first advertisement picture.

Abstract: A terminal sends a first advertisement request to an advertisement server, where the first advertisement request includes a device identifier of the terminal and an advertisement slot identifier of a first client on the terminal. The advertisement server determines a target advertisement and first permission information according to the first advertisement, request, and returns the target advertisement and the first permission information to the terminal. The first permission information is permission information that is determined by the advertisement server based on the device identifier and that is used to instruct the first client to display the target advertisement. The terminal controls, based on the received first permission information, the target advertisement to be displayed on the first client.

Abstract: A method includes obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, where the first advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement currently displayed on the terminal, and the second advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement to be displayed on the terminal in the future. The method further includes obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information. The method further includes obtaining, by the terminal, a second advertisement creative of the future to-be-played advertisement based on the second advertisement information. The method further includes separately displaying, by the terminal, the first advertisement creative and the second advertisement creative.

Abstract: A terminal sends a first advertisement request to an advertisement server, where the first advertisement request includes a device identifier of the terminal and an advertisement slot identifier of a first client on the terminal. The advertisement server determines a target advertisement and first permission information according to the first advertisement, request, and returns the target advertisement and the first permission information to the terminal. The first permission information is permission information that is determined by the advertisement server based on the device identifier and that is used to instruct the first client to display the target advertisement. The terminal controls, based on the received first permission information, the target advertisement to be displayed on the first client.

Abstract: A method includes obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, where the first advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement currently displayed on the terminal, and the second advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement to be displayed on the terminal in the future. The method further includes obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information. The method further includes obtaining, by the terminal, a second advertisement creative of the future to-be-played advertisement based on the second advertisement information. The method further includes separately displaying, by the terminal, the first advertisement creative and the second advertisement creative.

Abstract: Embodiments of this application provide an advertising monitoring method, an apparatus, and a system. The advertising monitoring method includes: sending an advertising request to an advertising platform server, receiving an advertising response returned by the advertising platform server, where the advertising response includes a monitoring URL, and the monitoring URL is generated after the advertising platform server replaces a macro parameter in an original monitoring URL based on a parameter replacement rule of an advertising monitoring platform and at least one of application information, network information, and device information; monitoring whether a to-be-monitored advertising event occurs; and if the advertising event occurs, sending a first notification message to the advertisement service server, and sending a second notification message to the advertising monitoring platform by calling the monitoring URL.