Abstract: Systems and methods for allowing access to digital content. Digital content and targeted advertisements are separately provided to a user device. At least one interactive viewer test is used to verify that the user has viewed the targeted advertisements as a prerequisite to being given the rights to playback the digital content.

Abstract: A method of facilitating interaction is disclosed. The method comprises gathering substantially anonymous, match-relevant information from a first entity to form a first profile, matching the first profile with another profile belonging to a second entity, and causing or encouraging the first and second entities whose profiles match to go to a particular venue or event at a predefined time. A matching service and methods of selective marketing to entities participating in the methods and service are also disclosed.