Abstract: The invention relates to a device for attaching adhesive labels to objects comprising a rotatably mounted tubular labelling arm driven by a motor and having a suction head disposed at its free end, this suction head being directly connected via the tubular labelling arm to a vacuum source for the purpose of drawing a label by suction onto the suction head. In order to be able to use such a device, which has a high operating speed, as universally as possible, i.e. for labelling the most varied types of object, the tubular labelling arm bearing the suction head is designed to be bendably elastic and rotate in a single direction of rotation.