Abstract: The present invention discloses a novel method and system for identification and analysis of fundamental stock characteristics, as well as investment funds distribution. Essential stock performance factors are identified and characterized, the identified factors are then divided by sectors. The weight on the stock selection decision of each factor is then identified based, in part, on how indicative the factor is of actual stock performance. Stocks are then purchased according to this selection method, and the unique fund division method of the present invention.