Abstract: The disclosed embodiments include centralized, computer-implemented processes for feature generation and management within web-based computing environments. By way of example, an apparatus may transmit first data characterizing a plurality of features to a device, the first data causes the device to present interface elements associated with the features within a digital interface. The apparatus may receive second data that identifies at least a subset of the features from the device, and based on the second data, the apparatus may generate, for each of the subset of the features, elements of executable code associated with a calculation of a corresponding feature value. The apparatus may transmit third data that includes the elements of executable code to the device, which may present the elements of executable code within one or more additional portions of the digital interface.