Patents by Inventor Hui-Tung Yang

Hui-Tung Yang has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods and apparatus to monitor, verify, and rate the performance of airings of commercials
    Patent number: 9508086
    Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.
    Type: Grant
    Filed: June 22, 2015
    Date of Patent: November 29, 2016
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
  • METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCE OF AIRINGS OF COMMERCIALS
    Publication number: 20150287074
    Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.
    Type: Application
    Filed: June 22, 2015
    Publication date: October 8, 2015
    Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
  • Methods and apparatus to monitor, verify, and rate the performance of airings of commercials
    Patent number: 9064270
    Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.
    Type: Grant
    Filed: December 30, 2013
    Date of Patent: June 23, 2015
    Assignee: The Nielsen Company (US), LLC
    Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
  • METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCE OF AIRINGS OF COMMERCIALS
    Publication number: 20140114751
    Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes analyzing received advertisement detection information associated with the advertisement, the advertisement detection information detected from a presentation of the advertisement; identifying a buy order corresponding to the presentation of the advertisement based on the advertisement detection information; determining a purchased ratings value from the buy order; comparing the purchased ratings value of the buy order to received ratings information corresponding to the presentation of the advertisement to determine whether the advertisement was presented as indicated in the buy order; and generating a performance monitoring report using the buy order and the advertisement detection information to indicate whether the ratings information is less than the purchased ratings value.
    Type: Application
    Filed: December 30, 2013
    Publication date: April 24, 2014
    Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
  • Methods and apparatus to monitor, verify, and rate the performance of airings of commercials
    Patent number: 8701136
    Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes receiving an identification of an advertisement that was presented on a media presentation channel at a time, receiving ratings information for the media presentation channel associated with the time period, identifying a buy order for the received identification, receiving a purchased ratings value associated with the buy order, comparing the purchased ratings value to the ratings information, and displaying an indication of whether the ratings information is less than the purchased ratings value.
    Type: Grant
    Filed: January 7, 2009
    Date of Patent: April 15, 2014
    Assignee: Nielsen Company (US), LLC
    Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
  • METHODS AND APPARATUS TO MONITOR, VERIFY, AND RATE THE PERFORMANCE OF AIRINGS OF COMMERCIALS
    Publication number: 20090187932
    Abstract: Methods and apparatus to monitor, verify, and rate the performance of airings of commercials are disclosed. An example method includes receiving an identification of an advertisement that was presented on a media presentation channel at a time, receiving ratings information for the media presentation channel associated with the time period, identifying a buy order for the received identification, receiving a purchased ratings value associated with the buy order, comparing the purchased ratings value to the ratings information, and displaying an indication of whether the ratings information is less than the purchased ratings value.
    Type: Application
    Filed: January 7, 2009
    Publication date: July 23, 2009
    Inventors: James Milton Rathburn, Laurence Blair Miller, Thomas J. Whymark, Huaiyeu Huey Yu, Hui-Tung Yang, Stephen Shindle, Jonathan Chazen, Joseph Kaminski
  • SYSTEMS, APPARATUS AND METHODS TO ASSOCIATE RELATED MARKET BROADCAST DETECTIONS WITH A MULTI-MARKET MEDIA BROADCAST
    Publication number: 20090094631
    Abstract: Systems, apparatus and methods to associate related market broadcast detections with a multi-market media broadcast are disclosed.
    Type: Application
    Filed: September 30, 2008
    Publication date: April 9, 2009
    Inventors: Thomas J. Whymark, Joseph Kaminski, James M. Rathburn, Stephen Shindle, Hui-Tung Yang, Huaiyeu Huey Yu