Abstract: The present invention provides a foil applicator assembly for a screen printing press having a support arm extending along a first line. The assembly has a carriage having a leading edge and a trailing edge and is mounted for reciprocating translational motion along the first line. A press roller is mounted to the carriage and has a first axis of rotation generally orthogonal to the first line. A film supply roller is mounted proximate the press by a member that is stationary with respect to the carriage and provides a second axis of rotation parallel to the first axis of rotation and has a first outer surface. A film guide member is mounted on the carriage and is spaced from the press roller along the first line.