Abstract: A system to provide an interactive advertisement to a user includes an advertisement server, a user device, and an advertisement application software installed on the user device. The advertisement server includes a database which stores a plurality of questions concerning an advertiser or the advertiser's goods, each question having an answer hint. The advertisement server includes a question selection module, an advertisement assessment module, and a user selection module. The advertisement application software is configured to: receive a commercial of the advertiser; receive a combination of questions from the advertisement server, and display the combination of questions; and receive answers from the user, and send the answers to the advertisement server. The user is allowed to change the answers, and a reward is given to the user if the number of correct answers exceeds a predetermined number.

Abstract: A method and apparatus for providing a service based on a digital card connected to a digital code are provided. A service providing server is configured to generate a digital code connected to a service account of a partner terminal by connecting a plurality of digital codes selected by the partner terminal to a digital code and a user terminal is configured to use a digital card associated with the a user account among the plurality of digital cards connected to the digital code by scanning the digital code displayed on an online area and an offline area.

Abstract: A method and apparatus for operating an instant messaging server are disclosed. The method for operating an instant messaging server according to an example embodiment includes managing a message sent and received through a first chat room of a messenger application, managing a message sent and received through a second chat room of a 3rd party application receiving support a chat function through the instant messaging server, identifying a user account of an instant messaging service (IMS) linked with a user account of the 3rd party service participating in the second chat room, and providing, based on the identified user account of the IMS, the second chat room of the 3rd party application to the messenger application.

Abstract: A method and apparatus for operating an instant messaging server are disclosed. The method for operating an instant messaging server according to an example embodiment includes managing a message sent and received through a first chat room of a messenger application, managing a message sent and received through a second chat room of a 3rd party application receiving support a chat function through the instant messaging server, identifying a user account of an instant messaging service (IMS) linked with a user account of the 3rd party service participating in the second chat room, and providing, based on the identified user account of the IMS, the second chat room of the 3rd party application to the messenger application.