Abstract: According to one embodiment, a content control apparatus includes: a display configured to display content items; and a controller configured to: generate a grid for setting regions when an editing event occurs; display the grid on the display, such that each content item is displayed at a region of the regions; automatically generate a folder when it is determined that one or more of the regions are selected, wherein one or more of the content items are displayed at the selected one or more regions; store the one or more content items in the generated folder; and automatically retrieve the stored one or more content items from the generated folder and concurrently delete the generated folder when an event for retrieving the stored content item(s) from the generated folder occurs. The controller is further configured to display information regarding folder editing on the display unit when the grid is selected.