Abstract: Content creation techniques are described that leverage content analytics to provide insight and guidance as part of content creation. To do so, content features are extracted by a content analytics system from a plurality of content and used by the content analytics system as a basis to generate a content dataset. Event data is also collected by the content analytics system from an event data source. Event data describes user interaction with respective items of content, including subsequent activities in both online and physical environments. The event data is then used to generate an event dataset. An analytics user interface is then generated by the content analytics system using the content dataset and the event dataset and is usable to guide subsequent content creation and editing.

Abstract: A text style transfer system is described that generates different stylized versions of input text by rewriting the input text according to a target style. To do so, the text style transfer system employs a variational autoencoder to derive separate content and style representations for the input text, where the content representation specifies semantic information conveyed by the input text and the style representation specifies one or more style attributes expressed by the input text. The style representation using counterfactual reasoning to identify different transfer strengths for applying the target style to the input text. Each transfer strength represents a minimum change to the input text that achieves a different expression of the target style. The transfer strengths are then used to generate style representation variants, which are each concatenated with the content representation of the input text to generate the plurality of different stylized versions of the input text.

Abstract: Methods, computer systems, computer-storage media, and graphical user interfaces are provided for determining user affinities by tracking historical user interactions with tagged digital content and using the user affinities in content generation applications. Accordingly, the system may track user interactions with published digital content in order to generate user interaction reports whenever a user engages with the digital content. The system may aggregate the interaction reports to generate an affinity profile for a user or audience of users. A marketer may then generate digital content for a target user or audience of users and the system may process the digital content to generate a set of tags for the digital content. Based on the set of tags, the system may then evaluate the digital content in view of the affinity profile for the target user/audience to determine similarities or differences between the digital content and the affinity profile.

Abstract: In an embodiment, a processor receives anchor text configuration data for a web page, and determines whether the anchor text configuration data includes a preference to use at least a portion of a web page title as a string of anchor text that refers to that web page. If the anchor text configuration data includes the preference, then the processor determines whether software code underlying the web page includes at least one of: <h1>, <title>, and og:title. If the determination is positive, then a link is configured to display the string of anchor text on a different web page, the link being represented at least in part by the at least one of <h1>, <title>, and og:title. The link is further configured to, when included in the first web page, create a modified web page and send the configured link to the different web page.

Abstract: In an embodiment, a processor receives a request for a first web page within a website. In response, the processor sends over a computer network a request for a web-page modification to the first web page. The processor receives the requested web-page modification, which includes a link associated with a second web page within the website, and configured to be installed in the first web page. The processor then modifies the first web page to incorporate the web-page modification, and the modified web page is then served to the requestor.