Abstract: The present disclosure includes a communication unit that performs communication with a plurality of display devices and a user terminal and a processor that controls operation related to provision of video content based on the plurality of display devices. The processor may extract corresponding event result information preset in association with code information of a corresponding recognition code when the code information of the corresponding recognition code arranged to track corresponding video content of the plurality of display devices is received from the user terminal through the communication unit, and control the user terminal to display the corresponding event result information through the user terminal that has scanned the corresponding recognition code.