Abstract: An automatic fish hook setting assembly includes a hook setting member that is interengaged with a fishing line following deployment of the fishing line. The hook setting member is held in a set position by a latching mechanism, against a biasing force tending to release the hook setting member. A weight transfer assembly is also engaged by the fishing line in a manner which causes the assembly to be shifted from a loaded position to an unloaded position when a force, exceeding a threshold amount, is exerted thereon through the fishing line by a fish tugging on the line. When unloaded, the weight transfer assembly abuts the latching mechanism which causes the hook setting member to be automatically released, thereby jerking the fishing line to snare the fish. The automatic fish hook setting assembly can be readily adjusted for use with various fishing styles and species of fish.