Abstract: A system for ordering and producing customizable limited edition garments is described A server computer executing a web page server process is coupled to a design database that stores production data related to one or more garments available for selection by a customer. The server computer is coupled to a client computer over a computer network. The client computer executes a web browser process that displays a graphical user interface screen provided by the server computer. The graphical user interface displays the one or more garments available for selection by the user and receives user input regarding ordering information and product customization information. An automated production system is coupled to the first computer and is configured to manufacture a garment selected by the user in response to user selection data and in accordance with production data for the selected garment stored in the design database.