Abstract: An aqueous cleansing and oily soil removing composition comprising a surface active agent and an agent for removing oily soil from skin, in which the surface active agent and agent for removing oily soil are separate but combinedly dispensable from a single packaging means as discrete domains, preferably in a predetermined ratio. Separating the agent for removing oily soil from the surface active agent results in improved removal of oily soil from skin, and a clean, fresh feel which is appreciated by the consumer.

Abstract: A process for reversibly applying a cosmetic composition to the skin or comprising: a) contacting the skin or hair with the cosmetic composition, the composition comprising at least one amphiphilic material which is capable of forming a water-insoluble liquid crystal phase of greater than one-dimensional periodicity and a cosmetic agent and b) when desired, removing the cosmetic composition by applying to the skin or hair a cleansing composition comprising a surface active agent and a hydrotrope capable of destroying the liquid crystal phase formed in a step a). An advantage of such a system is that the cosmetic agent is strongly adhered to the skin or hair when applied and can be effectively removed when desired.

Abstract: A cosmetic composition comprising a hydroxy material selected from a layered double hydroxides and hydroxy salts which is suitable for treating the skin and delivering thereto the benefit agents.

Abstract: A cosmetic composition comprising a hydroxy material selected from;a) layered double hydroxides of formula[M.sub.(1-a) N.sub.a (OH).sub.2 ].sup.y+ X.sup.x-.sub.y/x.zH.sub.2 O(I)b) a hydroxy salt of formula[M'(OH).sub.(2-a') ].sup.a'+ (X.sup.x-).sub.(a'-/x).zH.sub.