Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.

Abstract: A clinical diagnostic device monitoring system comprising: a data retrieving module embeddable in clinical data managing device, the data retrieving module arranged to obtain screen shots relating to clinical diagnostic instruments, from the clinical data managing device at specified periods without interruption to the device's operation, and further arranged to communicate the screen shots via a communication link to a mediator server arranged to receive the screen shots from the data retrieving module; to analyze the screen shots; and to extract instrument related data from the analyzed screen shots, wherein the screen shots analysis allows the extraction of instrument related data without further interface with the clinical data managing device nor with the clinical diagnostic instruments.