Abstract: A feedback system for visual content is described that allows individual users to obtain feedback regarding selected visual content. A user of the system uploads any desired visual content, and associates the content with a feedback campaign having user-defined characteristics. The user also may associate feedback elements with the visual content, such as comments regarding the visual content or the type of feedback that is desired. The feedback system provides the visual content and feedback elements to selected other users, perhaps by sending a link to the other users via email. In this way, the receiving users may provide feedback regarding the visual content. In particular, the receiving users may generate a virtual note to be placed on a selected portion of the visual content, so as to provide comment specific to the selected portion. As a result, individual users are enabled to create and manage multiple feedback campaigns.