Patents by Inventor Ian P. Ferreira
Ian P. Ferreira has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11941665Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.Type: GrantFiled: September 28, 2016Date of Patent: March 26, 2024Assignee: WideOrbit LLCInventors: Tyler Wallace Box, David Bridges, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Sean Trigony
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Publication number: 20230038032Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.Type: ApplicationFiled: October 26, 2022Publication date: February 9, 2023Inventors: Tyler Wallace Box, David Bridges, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Sean Trigony, Alexander Meyer
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Patent number: 11521241Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.Type: GrantFiled: September 28, 2016Date of Patent: December 6, 2022Assignee: WideOrbit LLCInventors: Tyler Wallace Box, David Bridges, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Sean Trigony, Alexander Meyer
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Patent number: 11157968Abstract: Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.Type: GrantFiled: March 2, 2017Date of Patent: October 26, 2021Assignee: WIDEORBIT LLCInventors: Tyler Wallace Box, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Ola Tiverman, Sean Trigony, Stacey N. Young
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Publication number: 20200211056Abstract: Systems, methods and articles for automating and optimizing the selling of spots in mediacasts to maximize revenue uplift for sellers or achieve other goals in ways that were previously difficult or impossible. An autonomous proposal optimizer system is provided where sellers can optimize the number of spots to offer to buyers based on various optimization criteria that may be specified by the seller, and subject to constraints imposed by the buyer. The optimized selection of spots to offer may be presented using a heat map that allows the seller to quickly identify the number of spots to offer. The system may then send the proposal to the buyer to allow the buyer to purchase the spots offered in the generated optimized proposal.Type: ApplicationFiled: December 26, 2018Publication date: July 2, 2020Inventors: Brian Thoman, Sai-Ming Li, Ian P. Ferreira
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Publication number: 20200118160Abstract: Systems, methods and articles for automating and optimizing the purchase of spots in mediacasts to allow goals to be met or exceeded in ways that were previously difficult or impossible. An autonomous purchase system is provided where buyers can automatically receive offers for placement opportunities simultaneously via a single interface, and the system can optimize selection of the received offers based on various optimization criteria that may be specified by the advertiser. The optimized selection may be presented using a heat map that allows the user to quickly identify the value of a plurality of offers.Type: ApplicationFiled: October 10, 2018Publication date: April 16, 2020Inventors: Ian P. Ferreira, Kostyantyn Yanin, Sai-Ming Li
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Publication number: 20170255971Abstract: Systems and methods for providing an advertisement platform where buyers and sellers can trade advertisement inventory programmatically at local, national, and/or worldwide levels. The advertisement platform server system may include an advertiser facing interface which permits advertisers to generate a request for orders (RFO) for an advertisement campaign which spans multiple advertisement channels. The RFO may be automatically provided to numerous media content providers, which may place committed orders which are to be autonomously accepted upon satisfaction of at least one condition of the RFO, such as a minimum budget. Once the committed orders are accepted, the advertisements may be routed to a traffic management system for publishing.Type: ApplicationFiled: March 2, 2017Publication date: September 7, 2017Inventors: Tyler Wallace Box, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Ola Tiverman, Sean Trigony, Stacey N. Young
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Publication number: 20170098251Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers through which sellers can access demand across multiple sales channels and can make advertisement inventory available and accept or reject bids based on marketplace demand.Type: ApplicationFiled: September 28, 2016Publication date: April 6, 2017Inventors: Tyler Wallace Box, David Bridges, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Sean Trigony, Alexander Meyer
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Publication number: 20170098253Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a seller side platform (SSP) for sellers and an advertiser-facing interface or console for demand side platform (DSP) entities. Through the SSP, sellers can access demand and make advertisement inventory available and accept or reject a bid based on marketplace demand without revealing information relating to pricing or available inventory to buyers.Type: ApplicationFiled: September 28, 2016Publication date: April 6, 2017Inventors: Tyler Wallace Box, David Bridges, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Sean Trigony
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Publication number: 20170098252Abstract: Systems and methods for providing an advertisement marketplace where buyers and sellers can trade linear mediacast advertisement inventory programmatically at local, national, and/or worldwide levels. The marketplace system may include a seller-controlled marketplace system which connects sellers with buyers and offers revenue management tools for optimizing yields across direct and programmatic channels. The advertisement inventory is bought and sold as canonical inventory units which group similar but discrete advertisement slots together. The marketplace system may include a real-time bidding (RTB) adapter through which digital advertising buyers may place bids for such inventory units using standard protocols utilized in digital RTB systems.Type: ApplicationFiled: September 28, 2016Publication date: April 6, 2017Inventors: Tyler Wallace Box, David Bridges, Brian M. Burdick, Geoffrey P. Coco, Ian P. Ferreira, Paul Jaffe, Alfred Lawrence Shiels, Brian Thoman, Sean Trigony
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Patent number: 8751482Abstract: Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.Type: GrantFiled: March 5, 2012Date of Patent: June 10, 2014Assignee: Microsoft CorporationInventors: Ian P. Ferreira, Ewa Dominowska
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Publication number: 20120209701Abstract: Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.Type: ApplicationFiled: March 5, 2012Publication date: August 16, 2012Applicant: MICROSOFT CORPORATIONInventors: IAN P. FERREIRA, EWA DOMINOWSKA
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Patent number: 8145620Abstract: Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.Type: GrantFiled: May 9, 2008Date of Patent: March 27, 2012Assignee: Microsoft CorporationInventors: Ian P. Ferreira, Ewa Dominowska
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Publication number: 20090282035Abstract: Media and methods are provided for creating and operating a keyword expression language. Syntax is generated as an abbreviation to represent a list of keywords. The syntax is executed as part of the keyword expression language to provide keywords. The syntax includes tokens that substitute for groups of information. Advertisers generate syntax which is subsequently used by a third-party to match to search queries and ads. The third-party may also generate keywords to match to the search queries and ads. The keywords are used to trigger advertising over the Internet.Type: ApplicationFiled: May 9, 2008Publication date: November 12, 2009Applicant: MICROSOFT CORPORATIONInventors: IAN P. FERREIRA, EWA DOMINOWSKA