Abstract: Provided is a cargo hold assembly for use in a cargo bed of a pickup truck. The cargo hold assembly comprises a base configured to be mounted to a side-wall portion of the cargo bed; and a clamping assembly pivotally mounted to the base. The clamping assembly provides a clamp mechanism including a top clamp arm and a bottom clamp arm, wherein the top clamp arm is moveable relative to the bottom clamp arm to permit the engagement and retention of cargo therebetween.