Abstract: A method for evaluating one or more computer-network based marketing tactics relating to a product. Target audience information, product lifecycle information, and marketing objective information relating to the product is received. Based on the target audience information, the product lifecycle information, and the marketing objective information, at least one marketing tactic relating to the product is automatically identified. A list comprising the marketing tactic is presented to the user. A selection of at least one of the presented marketing tactics is received from the user.

Abstract: The impact of a web site on an intent of a web site viewer to take a desired action relating to a product or service is measured. The web site includes a collection of web pages that display information relating to the product or service. The viewer is presented with a plurality of questions related to the web site. At least one of the questions is presented upon the viewer exiting the web site. A response to at least some of the plurality of questions is received from the viewer. Based on the response, a metric is calculated, indicating the impact.