Abstract: In a pop-up device for use in a magazine or other publication or for use by itself such as a mailer or the like, two display elements are hingedly connected to a front of two covers. The opening of the front cover forces the erection of the two display elements and allows the elements to stand up out of the plane thereof. A spacing tab is connected between a foreground display element and the back cover and also is connected between a background display element and the back cover. The spacing tab restrains the displays from following the front panel a full one hundred eighty degrees while allowing them each to raise to a specified distance from the back cover. The pop-up is designed for mass-production mechanical fabrication and assembly. A blank is cut to form the display elements and the spacing tabs and is scored to form lines of weakness, which allow easy folding, in the appropriate places.

Abstract: Attractive eye-catching desk-top decorations formed as flattenable pop-up cardboard structures resembling solid polyhedrons have similar polygons as top and bottom supporting panels. Foldably joined to the sides of each of these polygons are trapezoidal face panels extending diagonally outward with their longer parallel edges foldably joined to corresponding edges of mating trapezoidal face panels extending outward from the other polygon, forming an equatorial plane polygon similar to but larger than the top and bottom polygon panels. Internal glue tabs extending inward in the equatorial plane are urged toward each other by elastic bands, popping the flattened structures into their erect condition. Internal guide flanges formed by or cooperating with the glue tabs arrest and block the inward flexing movement of the trapezoidal face panels as the desired erect polyhedron shape is reached, stabilizing and rigidifying the structures to provide a prolonged useful life.

Abstract: A folding paperboard gift box having a generally square or rectangular cross section enclosure formed by four wall panels and closed at both ends by suitable end closures, which may constitute interconnecting end panels. Hingedly attached to one of these panels is a decorative design element. Upon the setting up or squaring or the closing of the box, this design element becomes spaced-apart from the surface of the panel from which it is attached and thus stands out prominently as a part of the completed box.

Abstract: Improved promotional pop-up designs capable of fabrication by mechanical mass production, particularly as a part of a web-press operation. A pair of pop-up elements in the form of two panels which are attached to one another, preferably by adhesive, are interconnected by hinges to basepieces that constitute the halves of a folder. Automatic web-press operation can die-cut hinge elements, either within the basepieces or within the pop-up elements in the moving web. Both pop-up elements may be formed from the sheet material located adjacent one edge of a basepiece, or the pop-up elements may be formed in flanking relation to the basepieces with one pop-up element along each lateral edge of the moving web, or they may alternate across the web.

Abstract: Printed paper novelty items including one or more "pop-ups" and methods for making such items designed for mass production. Promotional items of this type are formed by folding a sheet material blank so that portions constituting pop-up panels are superimposed on portions constituting basepieces. Subsequent folding operation is carried out to sandwich the pop-up panels between the basepieces and to effect adhesive attachment by earlier applied adhesive patterns, and thereafter at least one of the basepieces may be cut to eliminate an original connection between it and a pop-up panel. In the final construction, the basepieces are hinged to each other along a straight line, and each of the pop-up panels is pivotally attached to one of the basepieces along a line at an angle between about 15.degree. and about 70.degree. to the hinge line. The method may be carried out as a part of an overall web press operation or may be carried out through the use of folding machines or through a combination of both.

Abstract: An advertising or promotional item is made by preparing a visual advertising or promotional message and cutting it into a plurality of separate interfitting pieces, substantially all of which have the same shape and size as at least one other piece. After interchanging the locations of most of the pieces to scramble them and hide the message, the scrambled relationship visual image is printed upon sheet material and then die-cut to form the original message pieces arranged in scrambled relationship, whereby the recipient must rearrange the pieces to discover the hidden, advertising or promotional message. Preferably, the message region is divided into three or more substantially identical sections. The die-cut sheet material may be laminated with pressure-sensitive adhesive to a backing sheet having a release coating and may be applied to or formed as a part of the sidewall of a container.

Abstract: An illustrative or promotional item having front and rear relatively pivotable covers joined together along a vertical line and a die-cut panel which includes a plurality of subpanels having upper and lower extensions. The lateral edge of each extension nearest the vertical line carries a hinged tab, and the opposite lateral edge of each extension is connected to the remainder of the die-cut panel along vertical hinge line segments. A section of the remainder of the die-cut panel is adhesively attached to the interior surface of the front cover adjacent the vertical line, and an opening is preferably provided in the front cover through which the subpanels can be seen. When the item is opened by swinging the front and rear covers relative to each other, the subpanels pivot to become oriented edgewise to the rear cover. Preferably, the proportions are such that, upon opening completely, the front and rear covers lie in the same plane and the subpanels have rotated 180.degree.

Abstract: A pop-up item for promotional purposes wherein a cover panel and a back panel, hinged to each other along a straight line, sandwich a die-cut panel in which are formed a plurality of interconnected coupons and at least two tabs. One tab is joined to the cover, and the other tab means is joined to the back. Opening of the cover causes the coupons to pop-up and attract the attention of the recipient. The items can be inexpensively mass-produced as a part of a web-press or sheet-press operation.

Abstract: A simple camera adapted for taking pictures with percussion-ignitable flashlamps. A striker element is cocked by movement against a spring and is retained in this position by spring-loaded sear lock. When the trigger is pivoted downward, the withdrawal of the sear lock causes the striker element to be driven in a straight line. An ear on the striker element hits a lug on a pivoted shutterblade and causes the shutterblade to swing against the bias of a light tension return spring to open the lens opening for predetermined time period until its return. When a flashlamp is employed, the firing pin portion of the striker element first contacts the torsion bar striker of the flashlamp, thus reducing the force subsequently imparted to the shutterblade and increasing the exposure time. The shutterblade is proportioned so that the lens opening is about 75 percent unobscured at the instant the flashlamp fires.

Abstract: A pop-up item for promotional purposes wherein a cover panel and a back panel, hinged to each other along a straight line, sandwich a die-cut panel in which are formed a plurality of interconnected coupons and at least two tabs. One tab is joined to the cover, and the other tab means is joined to the back. Opening of the cover causes the coupons to pop-up and attract the attention of the recipient. The items can be inexpensively mass-produced as a part of a web-press or sheet-press operation.

Abstract: In a pocket sized camera wherein the top and bottom walls of the housing are closely spaced relative to the front to back dimensions thereof and to the spacing between the housing end walls there is provided a multilamp flash unit-receiving socket mounted in the housing adjacent to one of the housing end walls for rotation about a horizontal axis extending in the direction of the longitudinal dimension of the camera housing and adapted to receive a multilamp flash unit so the central axis thereof corresponds with the axis of rotation of the socket. The end wall on which the flash unit-receiving socket is mounted is the end wall spaced the greatest distance from the lens opening in the front wall of the camera housing, to eliminate or minimize "pink eye" effects.

Abstract: A pop-up dimensional or specialty product which is designed for mass-production mechanical fabrication and assembly. A basepiece is formed from sheet material including a plurality of base panels, and a separate pop-up element is attached to two different base panels. Adhesive is applied to a subelement of one pop-up element, and after bringing the base panels into superposed relationship, as by folding, the subelement becomes adhesively attached to a subelement of the other pop-up element. Upon unfolding of the basepiece, the pop-up elements stand up out of the plane thereof.