Abstract: A system, a method and a landing-page container enabling to activate and de-activate a calling tool, which can be incorporated in the landing-page container together with an original page content, where the calling tool enables initiating a call between an advertiser and at least one user. The calling tool may be activated according to at least one predefined activation condition and rules. The landing-page container may be launched using a web link, to replace the original content web link, containing the original content web link as a parameter, to allow the integration of the calling tool in the redirection from one or more ads or network pages such as web pages. The call can be initiated once the user clicks or hovers over a predefined area on the container such as a call indicator to activate the calling tool in the container.