Abstract: A method for associating a digital asset to apparel and said apparel to a user, where the apparel includes an embedded chip that is assigned a blockchain ID. The user utilizes a mobile device to create an account for linking the asset to the user and scans the apparel with the mobile device. During the scan by the mobile device the mobile device detects the presence of the embedded chip and further detects the chip ID. This chip ID is transmitted to a server, where the server validates the chip ID and transmits a confirmation of the authenticity of the chip ID to the mobile device. Upon receipt of the confirmation by the mobile device the apparel is determined to be authentic. Authenticated apparel can be logged to a user account.