Abstract: Techniques for providing potential career paths based on a user's interests and incorporating real-time job market and educational information for that particular career path. A guidance service stores a plurality of jobs and their corresponding job-interest attributes. Then the guidance service obtains user-interest information from the user and automatically selects a plurality of jobs based on the user-interest information and the job-interest attribute values associated with the plurality of jobs. The guidance service then presents the user with the plurality of jobs and job market information and educational information associated with each of the plurality of jobs.