Abstract: A computing device comprises an application framework that handles both UI controls and user input and which provides user interface (UI) services required by applications. Embedded links are established between uniquely identifiable controls and uniquely identifiable tasks or service requests, which are stored in a data store of the device. When a control is invoked, the store is examined to identify any embedded links that uniquely reference that control. The control is then modified to allow a user or operator to additionally select an option relating to the tasks or services attached to the identified embedded links and the application framework issues the identified task or service request when the user or operator selects the additional option that has been added to the control.