Abstract: According to various embodiments of the present invention, there is provided a method, system and apparatus for handling establishment of a communication session. A method of handling establishment of one or more communication sessions comprises receiving from a user an indication of user's desire to cause establishment of the one or more communication sessions. The method further comprises accessing scheduling data associated with the user, the scheduling data comprising one or more scheduling events, each of the one or more scheduling events associated with a corresponding one of the one or more communication sessions. The method further comprises in response to at least one of the one or more scheduling events, causing the corresponding one of the one or more communication sessions to be established with the communication device associated with the user.

Abstract: A method comprises releasing to at least one television service subscriber a content stream conveying at least one information element deemed to be of potential interest to a multi-subscriber audience that includes the at least one television service subscriber; receiving from a particular one of the at least one television service subscriber an indication of a selection of a particular one of the at least one information element; determining a telephone number associated with the particular television service subscriber; determining a telephone number associated with the particular information element; establishing a first telephony leg on a basis of the telephone number associated with the particular information element; establishing a second telephony leg on a basis of the telephone number associated with the particular television service subscriber; and joining the first and second telephony legs to form an end-to-end telephony link for the particular television service subscriber.