Abstract: To provide a label construction and a method for its use to make the label hard to peel after affixed, when using the label having no releasable paper, which requires activation treatment of an adhesive agent layer. Further, to provide a label affixing method and an apparatus for the method to reduce the number of expensive printers when a label affixing operation is conducted at one time at a plurality of affixing site.

Abstract: A simple-structured and inexpensive label tape and a method of its use make it possible to roll up the label tape in the form of a roll even without a release liner, facilitate its handling and permit the label tape to be printed freely. The label tape (1) includes an elongated label base material (2) supporting a continuous row of label units having prints of a label picture. The label tape (1) has an adhesive 3 coated on the back surface. The adhesive remains unadhesive at normal temperatures but restores its adhesive force enough for adhesion when heated. Upon using the label tape (1), a length of the label tape (1), which is a label unit (9), is unrolled and cut with a blade (15) from a roll (7) of the label tape (1), then heated with a heater 3 to heat an adhesive (3) on the back surface of each cut label unit, and thereafter affixed to a product with the adhesive having restored the adhesive force.