Abstract: System and method of reducing complexity of a visual search for at least one target object, using at least one user device, comprising: obtaining an image of a target object creating least one target image, using the user device; receiving image data and metadata associated with the photographed target object from the user device; searching for the target object in at least one known objects database comprising the locations and identifying data of known objects to identify the target object; and retrieving information related to the identified target object. The known objects database is structured to allow visual search by partitioning general zones comprising known objects into sub zones, where the visual search is carried out in correspondence with the structure of the known objects database.