Abstract: A swivel holder is disclosed herein having a base member detachably carried from a belt, auto dash-board, wall surface or the like for releasably supporting an item or article of personal use. The article is provided with a stud and the base member includes guide rails defining a receptacle for insertably receiving the stud and for holding the stud in rotatable or swivelling relationship. A resilient catch member retains the stud in swivelling position on the base member and a finger latch mechanism controls the catch member for retention or release of the stud.