Abstract: A method of providing rewards to a first party is shown and described. The method may include, the steps of providing a loyalty award Internet website, purchasing a plurality of promotional codes, where the plurality of promotional codes are redeemable from a plurality of merchants, storing the plurality of promotional codes within the loyalty award website, and allowing an award to be granted to the first party by a second party through the loyalty award website, the award having a preselected amount, wherein the first party may obtain at least one of the promotional codes stored in the loyalty award website, whereby an amount of the promotional code obtained is related to the amount of the award. The method may also include the steps of automatically generating a notification to the first party from the loyalty award website, where the notification includes a link to the award, and allowing redemption of at least a portion of the amount of the promotional code through the loyalty and award program.