Abstract: A baby bottle formed of separable segments each adapted to educate and entertain a child during feeding comprising a plurality of hollow, generally cube-shaped blocks matable together to form a baby bottle, each of the blocks having four generally; the blocks including an uppermost block having at its upper extent screw threads, with a nipple and nipple support cap with internal threads removably mounted to the threads of the uppermost block; the blocks also including a lowermost block being formed with a lower end cap secured at its edges to the lowermost edges of the side walls thereof; the blocks also including at least one intermediate block, with each intermediate block being formed with an axial flange and external O-ring at its upper end and an internal circular flange adapted to be received over the flange and O-ring of an adjacent block; and an alpha-numeric character formed on at least one side wall of each block and an associated illustration of an object.