Abstract: A method includes providing a virtual environment service, wherein a plurality of characters interacting with each other; providing a first user, with a first user account associated with a first user level of the virtual environment service; providing a second user, with a second user account associated with a second user level of the virtual environment service, the second user level being higher than the first user level. The method further includes defining a help request relating to the virtual environment service, by the first user; allocating the help request to the second user; responding to the help request by the second user; generating feedback by the first user in response to the responding; and modifying the second user level based on the feedback.