Abstract: Systems and methods for evaluating and retrieving content from several sources and intelligently selecting and serving the content to an end user may include an initial seeding process to determine initial preferences for the end user for generating a customized sequence of content to be presented to the user. As the end user consumes the content, the end user can provide response feedback indicative of the end user's preference for and/or relevance of the presented content. As content is presented to the end user, the feedback may be used to select and serve subsequent content to present to the end user by updating the customized sequence of content.