Abstract: An electrical air freshener designed to be plugged into an automobile cigarette lighter receptacle is disclosed. The air freshener includes a housing or body; an electrical motor within the housing connectable to a source of electrical current; a switch on the exterior of the housing for switching on and off the electrical current to the motor; air flow inlets at the back of the housing; odor emitting means mounted at the front of the housing; a fan connected to the motor and mounted within the housing such that operation of the motor creates air flow into the housing through the inlets, past the fan and motor and out through the odor emitting means. A stem protrudes from the back of the housing and is attached for insertion into the cigarette lighter receptacle. In the preferred embodiment the stem extends non-perpendicularly from the rear of the housing.