Abstract: A mascara applicator having one or more beads disposed on a central axle extending longitudinally from an elongated rod and handle is disclosed. A first preferred embodiment comprises a single cylindrical bead molded from plastic and having a series of longitudinally spaced grooves along the length of the bead. A second preferred embodiment comprises a plurality of about 5 to 7 beads disposed on a metal axle and retained by means of a flat-headed pin. The beads are capable of individually or collectively rotating about the axle to create optimal mascara application and lash separation. A mascara applicator package utilizing the aforementioned applicator(s) and a housing for storing the applicator and mascara supply is also disclosed.