Abstract: A webpage file is transmitted to a client computer. The webpage file includes primary content and code to load and launch a video. When the user clicks on the video, a corresponding coupon appears in a form. The user may print this coupon and later redeem it at a store or an e-commerce website. Both the videos and the coupons are provided from a server or respective servers in response to a campaign identifier provided by the client computer.

Abstract: A webpage file is transmitted to a client computer. The webpage file provides directory listings or search engine results, which are presented in the form of a list of hyperlinks. Each hyperlink corresponds to a directory listing entry or a search engine hit. In response to a pointer on the client computer hovering over a hyperlink in this list of hyperlinks, a video corresponding to the hyperlink is determined by correlating an advertiser with the hyperlink, such as by extracting the advertiser's ID number from the hyperlink, and by correlating within a video database each of a plurality of videos with a respective advertiser. A matching video is then transmitted to the client computer to cause the client computer to play the video in a window that floats over the original webpage.