Abstract: Methods, systems, and computer-readable storage media are disclosed that facilitate flow design for multimodal communication applications. Aspects for selecting, generating, and/or arranging application modules are described which include providing a graphical user interface (GUI) and receiving a user input via the GUI. The application modules are interchangeable within an interchangeable sequence of application modules based on the user input. The interchangeable sequence includes a first application module configured to receive data via a first communication channel, and a second application module configured to receive data via a second communication channel disparate from the first communication channel.

Abstract: Methods, apparatuses, and computer program products are disclosed that facilitate providing and managing location-based interactive campaigns. With respect to facilitating providing location-based interactive campaigns, a geographic location is defined within a virtual fence, and associated with an interactive campaign. Location data identifying a current location of a wireless device is then received and processed to determine whether to include or exclude the wireless device from participating in the interactive campaign based on the current location relative to the defined geographic location. With respect to facilitating the management of location-based interactive campaigns, a configurable campaign profile is stored and configured according to a first configuration. The configurable campaign profile is then reconfigured according to a second configuration in response to receiving an input associated with the configurable campaign profile.