Abstract: By pivotally mounting a pump valve actuating lever to a bottle supporting handle assembly which is removably securable about the threaded portion of the bottle, a spray pump actuating and bottle holding device is achieved in which a plurality of product spray bursts are easily attainable in rapid succession without difficulty or user fatigue. Preferably, the pivot's axis of the actuating lever is located above and in front of the outlet orifice of the pump valve, in a manner which provides a force multiplying effect and allows the operator to use a gentle, light actuating touch to overcome the much higher actuating force requirement of the pump valve. In the preferred embodiment, the actuating lever also incorporates pump valve actuating fins which engage the pump valve and maintain the valve's nozzle orientation.